Cheap Logo Pitfalls
Cheap Logo Pitfalls | Real World Art Studio
Many new business owners are daunted by the confusion and expense of branding their business. Many don’t even know what branding really means. What is more, to measure the return on investment seems to be just as confusing and expensive as the brand itself. It is very easy to understand why the offers for a cheap logo are so attractive to small business entrepreneurs.
The problem, however, is that a cheap logo up front may or may not be a cheap logo once you are in business. It is one of those things that hind sight makes very clear, but when you’re starting out it is very foggy. Maybe taking a step outside the branding box for a moment might illustrate the experience of a cheap logo purchase.
Let’s imagine you have wanted to buy a house for as long as you can remember. In spite of the housing crisis, you still can’t justify the expense of the kind of house you’d like. You hear from a friend about an auction taking place just minutes away selling foreclosed homes. You look into it and find a photo very similar to the house of your dreams. You are sold right there.
At the auction you are given no more information about this house, but you’re okay with that. When the property comes up for bid, there is little competition. Yay! You win! You are a home owner.
The first time you enter your new abode you start to get a twitch in your right eye. The front door took five minutes to get open, the bathroom sink is black, and your healthcare insurance won’t cover your attempt to go down the collapsed stairway to your basement. That’s fine. You wouldn’t have survived the smell anyway. This is not what you expected.
You paid $30,000 for the house. You spent $347,000 restoring the house. Now you have a $477,000 house that you can maybe sell for $350,000. No problem. You love your new dream home. Every penny you spent was worth it. Granted, the original dream home you had in mind could have been built at a nicer location by a local custom builder for $475,000 total. Due to the overall quality, that home would have sold for $500,000 even in a poor market.
Is a cheap logo going to be cheap in the end?
If quality and building positive business relationships is not important to you, then maybe a cheap logo is the best choice. For others, a custom brand built just for them is preferred. They see value in receiving exactly what they want up front, as well as in developing a beneficial relationship with the builder over time.
If you you are considering a reasonably priced custom brand, please check out what that can mean for you here at Real World Art Studio. In fact, if you prefer, please give me a call or send me an email and let me know what you’ve got in mind. The consultation is free, so you have nothing to lose. My number is 720.340.8050 and my email is paula@realworldartstudio.com. I’ll be happy to hear from you.
