What Graphic Design Is
Perhaps not what you think…
What is graphic design? from Design Council on Vimeo.
‘Practice Giving’
Colordo Mountains | Real World Art Studio
Do you trust gifts?
Do you believe the giver is sincere?
Do you have a nagging dread that you now owe them something?
The idea of giving while “not hoping for anything back” is a shockingly foreign concept these days. But is it too good to be true?
The 100/0 Principle by Al Ritter suggests we give 100% in a relationship, any kind of relationship, and expect 0% in return. Does it work? Is it necessary?
Take a short trip with me to the Colorado mountains in the old pioneer days. Trader Jim heads up the mountain to do business with his old friend, Chief Native American. Jim pulls up to the side of the stream in his canoe and there stands the Chief proud as can be of his stack of premium pelts.
Jim smiles and thinks to himself, ‘Oh yeah, this is gonna be a good deal.’ Jim takes his offering out of his bag and hands it to the Chief. Chief Native American takes the pistol in hands and rolls it around.
“Heavy, shiny, beautiful. I like the ivory in the handle. … Uh, just one problem. See this part here, it’s broken. The gun won’t shoot properly. Unfortunately, I don’t have a black smith shop, so I can’t fix it. Tell you what, you go and come back with something of equal value to these pelts, and we’ll do business together. In the meantime, come on in, have dinner with the family, smoke the peace pipe, and stay the night.”
Well, Trader Jim is going to need a bit more smoke on this night, since his ego pretty well shot. How did he miss that detail?
The next morning, Jim heads out. He has a decision before him. Will he forget all this and just never come back? He could. He could give up on this relationship now.
Trader Jim doesn’t do that. He heads back down the mountain and lives life for a while. In the meantime, he comes across a high quality rifle.
“The Chief might really like this?”
Does he stop there?
No. This time he does what Chief Native American did before their last meeting, he puts attention and energy into his offering. When he does that it proves to be something of real value.
The goal here is a “Win/Win or No Deal.”
Trader Jim takes that rifle out and shoots it. He, then, zeroes it in. He, then, spends some time cleaning and polishing it.
Now he feels better.
Trader Jim heads back up into the mountain to see his old friend, Chief Native American. Chief stands at the side of the river with his hands on his hips and smiling wide. He now has two stacks of premium pelts.
Trader Jim swallows hard and hope this works better than the last time.
Chief Native American takes the rifle in his hands and rolls it a around.
“Wow, nice.”
The two of them go out and shoot it a few times.
At last, Chief Native American turns to his old friend and says, “We have a deal!”
Trader Jim is so happy, he doesn’t need all that smoke this time.
To ‘practice giving’ means to never hoard for yourself any value. It means giving what you have, and “not hoping for anything back.” It means to not be afraid that there will not be enough.
Develop a wealth mentality that ensures you will always have what you need.
Once Trader Jim came to understand what his friend had understood all along, he grew up a little inside. His character was strengthened, and he was free to believe the truth.
What truth?
Give Value | Real World Art Studio
Along the Jordan River are two seas, the Sea of Galilee and the Dead Sea. Every drop of water that enters the Sea of Galilee exits on the other side. That sea is alive and vibrant.
On the other hand, the Dead Sea hoards every drop it receives.
If we stop the flow of life by hoarding our value, we will be dead, too.
Do Graphic Designers Scare You?
Do Graphic Designers Scare You? | Real World Art Studio
I’ve seen all kinds of attempts from small business entrepreneurs to take their control back from a “scary,” distant” and “highfalutin” designer or design firm. Even if a business owner comes to the point of finally acknowledging their need for design in their business, they still feel so very out of control when it comes to these artsy fartsy, egocentric designer types.
How do you put yourself back in control?
One way is by educating yourself about what an experience with a graphic designer should be like. When you understand that, you will naturally make better choices when you need a design professional. Here are the four phases you can expect to go through when working with a graphic designer or design firm:
1. Denial
“Who do you think I am? Nike? Well, I’m not, so I don’t need a brand.” To be honest, some at the early stages of their start-up really don’t need a brand. Not yet, anyway. However, others have gone far beyond the point where they needed a brand professional and suffered the loss.
So, how do you know when is the right time to design, develop and build your brand?
For starters you need to know that you are doing it already. From the moment the concept of your business was born in your mind your brand began to build. Now, you might ask yourself: How similar do I look when compared with my competition? Do I compete on price more than I like? How often are high-profile prospects overlooking me? The answers to these questions may surprise you.
2. Acquiescence
“Okay, fine, I concede that my brand could look better, and I admit that I’m not taken very seriously in markets I would like to enter. I am starting to see there may be a real return on this investment.”
This is where you may be tempted to give up hope. DON’T!
You’ve made the right decision to invest in yourself and your business. Many entrepreneurs who reach this point are about to ‘see value in their business that they had not previously considered, and the transformation is night and day.’ Keep on this path, and don’t give up.
3. Delight
When you open a sample of your new art from your designer and the first thing you say after your eyes pop out of your head is, “Wow!”, then you’ve found the right designer.
How does a trusted graphic designer create the “Wow!” effect? By listening to your voice. Yes, it’s that simple.
How keen is your designer’s ability to translate what they learn about you into your message to your audience? What is their motive in creating your designs? Are they more interested in winning your clients and prospects than they are in winning a reward in a design contest?
4. Blown Away By Results
Are you blown away by the pretty design, how amazing you now look? Great! You should feel proud of your brand and your marketing messages. However, if you don’t also see results, and I mean measurable results, then the job is not finished. When you see clients and prospects responding to the message and converting as you hoped they would, that’s when you can feel safe to be blown away by the results.
What about your designer at this point? Do they just take the paycheck and run? If so, you may wish to keep your options open for future projects, no matter how successful this one was.
Perhaps it is just immaturity on the part of the designer. Maybe they have a need to be educated about business relationship management. Most designers are taught art, design and technology in college, not business. So a little patience may go a long way. Nonetheless, if you have a design firm who knows that your opinion about the success of the project (the good, the bad and the ugly) can help them to become better at serving you, you have struck graphic design gold.
Don’t let graphic design scare you. Be knowledgeable about what you can expect from a design professional who really cares about your value to your audience.
Don’t Settle For Poor Delivery!
Don't Settle For Poor Delivery | Real World Art Studio
When you see a large, brown, rectangular shaped truck pull up in front of your house and a strapping, young gentleman in a brown uniform gets out with a package for you, do you feel secure about the quality of that delivery. Why? Because of the color of the uniform, the truck, the logo, or because of what the color brown represents in the industry of delivering your priceless packages?
Trust is a vital element in business. When you are facing a need for services that you know so little about, you realize you need to know who you can trust.
Real world design is intent on delivering your message to your audience. Instead of boxy, red trucks with black accents, Real World Art Studio delivers your priceless messages by means of branding, Web 2.0, Print 2.0, etc. Each piece designed is both a vehicle and a delivery person carefully ensuring that your message is delivered with a smile.
In real world design, the message is the star of the show, not the design. What if design creates a vehicle for your message that doesn’t fit your message. Has design succeeded or failed? In my opinion, design has failed miserably. Successfully delivering an important message is only possible within a holistic marketing approach.
What is a holistic approach in marketing and design? Putting together a capable and qualified team that starts with you. Yes, you. Even if you are seeking help from a marketing firm, the message starts with you. It’s about your relationship with your clients and prospects. It’s about you. Does the team you choose know you? Do they care about the message you are sending?
To illustrate, in her book Scrappy Project Management, Kimberly Wiefling relates a story that appeared in the March 15, 1972 San Jose Mercury News about a moose. She wrote, “Scientists tracking the migratory behavior of moose asked some engineers to design and build a satellite receiver/transmitter for them. When it was ready, the researchers fitted it into a collar that would fit around a moose’s neck. They stealthily crept out of their camouflaged den, tranquilized and tagged the object of their scientific desires, then scurried back to their observation post.
“They patiently waited and watched, but the blip on the radar screen showed no movement. Moose were known to be highly territorial, but the researchers were still a bit surprised at how very small their territory seemed to be. They finally went to check on their reclusive hoofed mammal, only to find him dead in the very same spot where they first attached the tracking collar.
“Cause of death? The transmitter weighed so much that the animal was unable to stand while wearing it. Aghast, the scientists went to the engineers, exclaiming, “You killed our moose!” to which the engineers replied, “What moose?” They were oblivious to the fact that their product was going on a moose’s neck.”
Unfortunately, this is a true story. Why did this tragic failure happen? The engineers were not included in the important parts of the project. They were outside of the inner circle and working on their own project. What if you are working with a team to deliver a beautifully designed message to your clients and prospects, but you never meet the actual designer who is creating the vehicle for that message? Could they end up working on their own brilliant creation without ever knowing what you really want to say? Could there be too many people between you and them filtering your message into something never intended and leading to project failure? Don’t let that happen. Choose a team that cares about you and your message.
The Best Graphic Design Is Sincere
The Best Graphic Design | Real World Art Studio
The hunt for brand-named goods is ever evolving. Quality services are sought like never before. But, how easy is it to find genuine goods and sincere help when you want and need it? How many sales people are sincerely customer-centric?
In previous centuries, there were harsh penalties for fake goods and insincere sales. Many were hanged for their transgression. Some were even nailed up by their ears. Yuck! Still, that is what the people thought of those who pretended to be something they were not.
What does this have to do with finding the best graphic design? There are more cheap logo providers, quick and rough graphic design offerings, and poorly thought out web design advertisements than ever before. Not only does it create a densely confusing forest of choices, but it provides just the right environment for shady characters and imposters.
Can you trust anyone promising the best graphic design? That depends on what you believe the word ‘best’ means. Does artistic talent matter to you? Then, you will likely be interested in a designer’s portfolio. How about effective communication? Then, an initial consultation will tell you a great deal. Is value a key factor in your opinion? Then, at minimum, you will likely demand the agreed upon result of the design you receive for the cost.
How will you know you can trust a firm to deliver the best graphic design? Well, honestly, sincerity is difficult to discern these days. Life seems to be an ongoing high stakes poker game. No one wants to show their cards. Understandable in a climate of scammers, spammers and surprising greed. There are so few of those old fashioned, hard-working, main street shop owner types left in today’s business world. It’s a new era. Discerning who is sincere and who is not can be very difficult.
Time helps. Allowing a little time to pass so you can get to know someone, helps to trust that they are what they claim. Yes, we all wish there was an alternative to this one, but time really does reveal the heart of a person. Word of mouth helps. The best graphic design is trusted by more and more people as time goes by. Communication really helps. Much is accomplished where real communication exists. I’m a real promoter of listening. Listening, yes obeying, is key to producing the best graphic design. Without listening, you just have pretty, but dead art.
Truth is, this is relationship building. Yes, like dating, it is a process that many find grueling. Yet we continue to do it until what? Until we find the right fit. That mutually beneficial relationship makes it all worth it.
There are plenty of false fronts out there in the design world, but the best graphic design is sincere. It is genuine. It is for real. It wants to help solve real business problems. It want to build real relationships.
“When Prospects Give You The ‘Silent Treatment’”
Talk to the Hand | Real World Art Studio
By Ari Galper, Founder of Unlock The Game
If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.”
Anthony described this dilemma very poignantly when he called me a few weeks ago:
“Ari, I don’t know what to do when I get hit with the ‘silent treatment’ — you know, when I’ve worked with a prospect for quite a while, and we’ve had great conversations, and they’ve expressed interest in our solution — and then all of a sudden everything stops. I try calling them back once or twice. I even send a follow-up e-mail, but nothing. They just disappear. And I figure I’ve lost the sale, and I don’t know what I did wrong, or what to do next. It makes selling feel like such a painful and arduous process.”
If this has happened to you, you may have felt anxious and confused. You may have told yourself, “It’s not as if I’m the one who did anything wrong. I put everything into the relationship. How can I rescue the sale if I can’t even get them to talk to me?”
The “Hopeium” Trap
There is a pressure-free way to reestablish communication when your prospect starts giving you the “silent treatment.” But first, it’s important to understand why the situation has happened in the first place.
Most of us who sell get caught up in “hopeium,” a comical term that means we focus our hopes and desires on making the sale. But hopeium can be a trap, because it’s impossible for you to keep in mind your most important goal: to learn your prospect’s truth.
When we fix our minds on the outcome — making the sale — we automatically begin anticipating how the process will go, and we also begin expecting that things will happen as we hope they will.
But if we’re in that mindset and our prospect suddenly breaks off communication, we feel lost, anxious, frustrated, discouraged, and confused. We become preoccupied with what went wrong.
We may even feel betrayed.
Is there any way to clear up the mystery?
Yes, by giving up your agenda and learning the truth about where you stand with your prospect –and being ok with whatever the truth may be. “But how can I learn the truth when they’re avoiding me?” you may ask. “And why do I need to let go of the sale?”
Let’s take the second question first.
If you approach your prospect while you still hope the sale will happen, you’ll introduce sales pressure into the relationship. This will push your prospect away from you and destroy any trust you have developed with them. Instead, you can eliminate sales pressure by telling them that you’re okay with their decision if they’ve decided not to move forward.
In other words, you take a step back instead of trying to chase and follow up with calls because you’re focused on getting a “yes.”
The bottom line is:
When a prospect gives you the “silent treatment,” it doesn’t mean you’ve lost the sale. It just means you don’t know the truth yet.
What you need to do is call and learn the truth.
Why is learning the truth so important?
Here are 4 important reasons:
1. You stop losing confidence in your selling ability. The “silent treatment” threatens our “hopeium.” We start blaming ourselves. We don’t know where we stand — a painful state of limbo. Our self-talk is negative and full of self-blame, and we’re on pins and needles wondering whether the sale will still come through somehow.
2. You increase your selling efficiency and decrease your stress level. Once you learn the truth about your prospect’s situation, you can either stay involved with the prospect or move on. I often say, “A ‘no’ is almost as valuable as a ‘yes.’” Why? Because it frees up your time to find prospects who are a better fit with your solution. This lets you work much more efficiently because you can quickly weed out prospects who aren’t going to buy. Knowing the prospect’s truth lets you walk away without that guilt-laden voice whispering, “If you give up, you don’t have what it takes.”
Learning your prospect’s truth translates into tangible results that equal real dollars. You’ll also put an end to the self-sabotaging stress that comes from living in “silent treatment” limbo.
3. Sales pressure pushes prospects away. When you respond to the “silent treatment” with calls and e-mails, you’re really telling them that you’re determined to move the sales process forward — which means you’re looking out for your needs, not theirs. This makes them mistrust you and run the other way.
4. The “silent treatment” — totally breaking off communication — is how prospects protect themselves from sales pressure when they don’t feel comfortable telling us their truth. The more we press, the more they run.
But the opposite is true, too. The more we relax and invite the truth, the more straightforward they’ll be with us. Prospects feel okay sharing what’s going on with them when they know we’re okay with hearing it.
How to Reopen Communication
After Anthony and I had talked about some of these issues, he said, “This all makes a lot of sense, Ari, but I’m still not sure what to say when I make that call.”
It’s simpler than you might think.
* First, simply give your prospect a call. (E-mail and voicemail are very impersonal, so use them only as last resorts if you can’t reach your prospect after several phone calls.)
* Second, take responsibility and apologize for having caused the “silent treatment”. Here’s some language I suggested to Anthony that will make prospects feel safe enough to open up and tell you the truth about their situation:
“Hi, Jim, it’s Anthony. I just wanted, first of all, to call and apologize that we ended up not being able to connect. I feel like somewhere along the way maybe I dropped the ball, or I didn’t give you the information you needed. I’m not calling to move things forward because I’m assuming you’ve probably gone ahead with someone else, and that’s perfectly okay. I’m just checking to see if you may have some feedback as to where I can improve for next time.”
When you respond to the “silent treatment” this way, the results will probably surprise you. You may even learn that the prospect has legitimate reasons for not having gotten back to you.
You’ll also find yourself more productive and less frustrated. It’ll make a world of difference in your productivity level, your stress level, your income, and how much you enjoy what you’re doing.
Remember…
You haven’t lost the sale. You just don’t know the truth yet.
Ari Galper is the founder of Unlock The Game™, the only selling program that completely eliminates pressure from the selling process. His Unlock The Game™ Sales Program has helped thousands of entrepenuers and sales professionals worldwide. Visit http://ww.UnlockTheGame.com to take get 10 free audio lessons.
Real World Design Doesn’t Give Up
Real World Design Doesn't Give Up | Real World Art Studio
Ambitious goals don’t look so tough from the ground. “Yeah, I can do that,” easily flows through our lips. What happens when the tough times come? Will we stick with it once we’re fifty feet up on a two hundred foot climb?
What challenges may present themselves in a marketing project? Time, performance, and budget are the standard ‘triple constraints’ in project management. If the deadline is a driving force and you miss it, project failure. If you meet the deadline, but the desired outcome doesn’t happen, project failure. If you run out of cash before you get the job done, project failure.
Failure hurts. It is depressing, and we don’t like anything that depresses us. We live in a culture where comfort is king. If it is uncomfortable, we militantly oppose it. This leads us to the result Paul J. Meyer spoke of when he said, “Ninety percent of all those who fail are not actually defeated. They simply quit.” We quit, because it hurts.
What can we do to endure the hurt? Back in ancient Jerusalem there was a place called Gehenna. This place has been likened to a living hell. Sure, under poor management, it could have been very dangerous. However, under experienced supervision, it proved to be a very effective waste management system. It burned up the garbage.
The belief that we can’t fail is garbage fit for burning. We can fail. Let me say that again. We CAN fail.
Peter F. Drucker once said, “The better a man is, the more mistakes he will make, for the more new things he will try. I would never promote to a top-level job a man who was not making mistakes… otherwise he is sure to be mediocre.” Now wait, does that mean failure is a desired thing? Well, perhaps not in and of itself, but what about overall?
Do we know how to fail? Do we know how to turn suffering into success? What is the mediocre man that Mr. Drucker referred to protecting himself from? Hurt or freedom. Does the path to freedom hurt? Does a 26.2 mile marathon hurt? You better believe it! This is what endurance is for.
Endurance is a skill, a character building quality, that does not lose hope in the face of obstacles like failure. In his book, Failing Forward, John C. Maxwell stated, “Failure is an inside job. So is success. If you want to achieve, you have to win the war in your thinking first. You can’t let the failure outside you get inside you.” Whatever the project, real world design endures. Whatever the failure, real world design doesn’t give up.
Cheap Logo Pitfalls
Cheap Logo Pitfalls | Real World Art Studio
Many new business owners are daunted by the confusion and expense of branding their business. Many don’t even know what branding really means. What is more, to measure the return on investment seems to be just as confusing and expensive as the brand itself. It is very easy to understand why the offers for a cheap logo are so attractive to small business entrepreneurs.
The problem, however, is that a cheap logo up front may or may not be a cheap logo once you are in business. It is one of those things that hind sight makes very clear, but when you’re starting out it is very foggy. Maybe taking a step outside the branding box for a moment might illustrate the experience of a cheap logo purchase.
Let’s imagine you have wanted to buy a house for as long as you can remember. In spite of the housing crisis, you still can’t justify the expense of the kind of house you’d like. You hear from a friend about an auction taking place just minutes away selling foreclosed homes. You look into it and find a photo very similar to the house of your dreams. You are sold right there.
At the auction you are given no more information about this house, but you’re okay with that. When the property comes up for bid, there is little competition. Yay! You win! You are a home owner.
The first time you enter your new abode you start to get a twitch in your right eye. The front door took five minutes to get open, the bathroom sink is black, and your healthcare insurance won’t cover your attempt to go down the collapsed stairway to your basement. That’s fine. You wouldn’t have survived the smell anyway. This is not what you expected.
You paid $30,000 for the house. You spent $347,000 restoring the house. Now you have a $477,000 house that you can maybe sell for $350,000. No problem. You love your new dream home. Every penny you spent was worth it. Granted, the original dream home you had in mind could have been built at a nicer location by a local custom builder for $475,000 total. Due to the overall quality, that home would have sold for $500,000 even in a poor market.
Is a cheap logo going to be cheap in the end?
If quality and building positive business relationships is not important to you, then maybe a cheap logo is the best choice. For others, a custom brand built just for them is preferred. They see value in receiving exactly what they want up front, as well as in developing a beneficial relationship with the builder over time.
If you you are considering a reasonably priced custom brand, please check out what that can mean for you here at Real World Art Studio. In fact, if you prefer, please give me a call or send me an email and let me know what you’ve got in mind. The consultation is free, so you have nothing to lose. My number is 720.340.8050 and my email is paula@realworldartstudio.com. I’ll be happy to hear from you.
Real World Design
Real World Design | Real World Art Studio
What does real world design mean? Living, breathing art. Okay, what does that mean? When you observe a piece of art, what does it do? Looks pretty? Sure. We like pretty. Pretty is nice, but what does it DO? What does real world design do? It solves an immediate problem for you up front, and it builds a foundation for lasting value.
Picture, please, while you are at that dinner with your family, you notice there are three pieces of art displayed in front of you. Imagine that one art piece is actually a print you’ve seen hundreds of times and can pick up on sale at Target for ten dollars. The next piece of art is a local depiction of a local landmark. It is very nice. Yes, very nice, indeed. However, you’ve been there, done that… next? The last is a piece that is full of life, full of color, full of intriguing objects, and it captures the attention of your entire family. From seven year old Sally to seventy-three year old Grandpa, this piece inspires imagination and conversation.
The art and design solved a problem. What problem? The potential for a boring family dinner with nothing to inspire the emotional connections we seek from those we love. As art solved this problem, it proved its value. Who knows, maybe Grandpa considered it so valuable that he bought it for his little granddaughter Sally, and she will have that on her wall for decades to come. She will look at that painting with pure happiness, because it conveys what that dinner meant to her. Yes, lasting value.
Real world design solves one or more problems. If it does not solve any problems, what value does it have? Yes, it is pretty, but what does it DO? Real world design is not dead, rather it lives and breathes.
I cannot repeat often enough a quote from Benjamin Franklin that says, “He that cannot obey, cannot command.” Imagine, if you will, the picture, yes, the vision you have in your mind of your design, and before you is placed a pristine canvas on an easel. “I don’t paint!” you might exclaim. That’s okay, I do. My job is to take the brush in my hand and facilitate your design. Indeed, I cannot command your paintbrush, if I’m not obeying your voice.
Once you see your vision of your brand emerge and start to take shape, solve your business problems, and bring you real world results in Web 2.0, Print 2.0 and beyond, you will know what real world design means to you.
Branding Your Web Site
Online Business | Real World Art Studio
While a logo is the symbol of your brand, a website is your brand’s home on the internet. It is where your business lives. Have you ever taken a walk around your neighborhood to see how other people live? What about the house on the corner that never seems to have a light on ever? The last time you walked by, did you notice the cobwebs in the windows? Would you be comfortable approaching this house with your seven year old daughter selling cookies?
Can you think of a house in your neighborhood that never seems to sleep? There are tricycles in the yard, an ice cream stained minivan in the drive, and screaming children literally climbing out the windows. Would you call this house alive? Certainly, but would you be comfortable approaching this house in your new suit?
Have you ever had the pleasure of having a neighbor who you connected with and eventually became goods friends with? Maybe they were outside one day when you walked by, and you started a conversation. Or, perhaps, they dropped by with fresh baked cookies when you moved in, and you both hit it off. What drew you to them? The sincerity of their generosity as they reached out to you? What keeps you coming back to their house? The comfortable and attractive atmosphere that tells you their story a little at a time every time you enter?
Take a trip to your favorite shopping mall. Isn’t there always that one store that seems to have crickets chirping in the corners? No, not at Halloween, I mean throughout the year. Do you feel comfortable entering it? Five stores down however, the energy bursts out into the hall from music, people, and maybe even robotic objects with flashing lights. It certainly gets your attention. Then there is a store that you seem frequent often, because it has an attractive environment, very pleasant staff who are skilled at making you feel very comfortable purchasing their quality product.
Websites seem most effective when they are alive, attractive and comfortable. How do you build an alive online presence? Since there are endless options to choose from when it comes to the best web design and construction, it is no wonder that small business owners are scared to death to venture into the online marketing world. No wonder, indeed, that many brick and mortar organizations turn back to old fashioned print marketing, what we in the industry might call Print 1.0. Web branding is seen as too confusing, too expensive and too elusive to bother with.
It is estimated that 55% of small businesses do not have a website. As a result, there is much discussion, yes debate, these days about the importance of any business having a website. If 45% of businesses do not have a web presence, they may be at risk of denying their business a viable and potentially lucrative revenue stream. Like it or not the world is now on the web. The dark dot com days are past, and today’s technology is ever improving. Use of the internet in business is evermore innovative. There is no need to fear bringing your brand and brand promise to a new online home.
I’ve heard more and more people in the 20-35 year old demographic say they will not do business with anyone not online. They mean it. They consider it to be a trust issue. If you are not online, you are not to be trusted. Some have held to that belief for the past ten years. That is quite significant, and it is a trend that cannot be ignored as we move further into the 21st century.
Is your business adequately branded? Do you deliver on what your brand promises? Then, take your brand promise online with real world design. Open a new set of doors by creating a site that lives and breathes your brand, engages your visitors, and grows your business.
